Traffic analytics: understanding your visitors (Reports → Traffic)

The Traffic report (Reports → Traffic) shows you who visits your site, where they come from, and what they do — the numbers behind every marketing decision you'll make.

Choosing what to measure

At the top of the page you can switch the metric between:

• Visits — total sessions on your site.
• Unique — individual visitors (one person counted once).
• Page Views — total pages viewed.

Set any date range you like, and if you run more than one site, view them all together or select specific ones.

Visits over time

The main chart shows your traffic trend across the selected period, with a daily breakdown per site. Spikes usually line up with releases or promotion — that's your feedback loop.

Geography

See your visits by continent, country, and region, with charts, detailed tables, and a world map of your visit distribution. Useful for timing releases and streams around where your audience actually lives.

Devices and software

• Devices — phone vs. tablet vs. desktop, plus device brands, models, and screen resolutions.
• Software — browsers, operating system versions, and visitor languages.

If most of your traffic is mobile (it usually is), preview your site on a phone before every big release.

Time patterns

Charts for visits by day of week and time of day, along with average visit duration. Post and go live when your audience is actually online.

Referrers: where visitors come from

The referrer section breaks down your traffic sources — search engines, social media, direct visits, and links from other sites — with your top referrers ranked and a detailed table behind them. This is the single most useful view for deciding where to spend your promotion effort: double down on sources that send real traffic.

Video performance

The media section shows how your videos perform with visitors: impressions (how often a video was shown), plays, play rate (the share of impressions that turned into plays), and how much was watched. A low play rate with high impressions usually means the thumbnail or title needs work — see Thumbnails and trailers.

Reading it like a pro

• Check referrers weekly; check geography and time patterns monthly.
• Compare a release week to a quiet week to see what a launch is really worth.
• Pair this report with Reports → Sales to see which traffic actually converts into members.