Recovery emails: winning back visitors who didn't finish joining

Plenty of visitors start your join form and never finish — they get interrupted, or they hesitate. Recovery emails (sometimes called drop-cart emails) follow up automatically and bring some of them back.

How the sequence works

Each recovery campaign is a two-email sequence, sent automatically:

• Email 1 — sends 30 minutes after someone drops out of the join form, while you're still fresh in their mind.
• Email 2 — sends 24 hours after email 1, timed to land when it's most likely to be opened.

You write both; the timing is handled for you.

Creating a recovery email

1. Go to Audience → Recovery.
2. Click New recovery email and choose the site it's for.
3. Write email 1, then switch to step 2 and write the follow-up.
4. Click Submit for review when both are ready.

What goes in each email

• Subject line and preview text — the two things that decide whether it gets opened.
• Your copy — the message body.
• An image — pick from your scenes (only ones with an approved safe-for-email thumbnail can be used), use your logo, paste an image URL, or describe an image and have it generated. Add alt text so it still reads well when images are blocked.
• Your offer — if you set an offer, reference it in your copy using the "Your offer" field.
• The button — send readers to your join page (the usual choice) or somewhere else.

AI assist

Stuck on wording? AI assist drafts copy for you, and you can steer it — "make it shorter," "lead with the discount," "mention the new scenes." Everything it writes is fully editable before you submit.

Review and going live

Recovery emails go through a short setup step with our team, so each one has a status:

• Draft — yours to edit; nothing is sending.
• In review — submitted. We add the join link and finish the technical setup.
• Sending — live and going out automatically.

Nothing sends until that setup is finished — a draft on its own will never email anyone, so there's no risk in experimenting.

Editing an email that's already sending creates a new draft. You'll see a note that your draft differs from the live version, and submitting it replaces what's currently going out.

No usable images?

If you see a message that none of your scenes have a safe-for-email thumbnail, it means your SFW thumbnails haven't been approved yet — your logo is suggested instead. Contact support to get thumbnails approved and they'll become available here. See SFW mode: previewing and choosing what visitors see.

Writing ones that work

• Keep it short. These readers already showed interest — they need a nudge, not a pitch.
• Give email 2 a different angle than email 1: new scenes, a deadline, or an offer.
• Sound like yourself. A personal note outperforms polished marketing copy in this format.
• Pair it with a limited-time offer to give the follow-up a real reason to exist.