Content insights: asking questions about your data

Reports → Insights helps you find the scenes, performers, and categories your audience actually responds to — and lets you ask questions about your own data in plain language, keeping each answer with the figures behind it.

Exploring what's popular

The rankings show your most-viewed content, and you can explore popular scenes, performers, and categories for a selected site. Set the date range you want, and use the analysis filters to narrow it down.

There's a "How popularity is measured and what is missing" explanation on the page — worth reading once, because not every measure is available on every site.

Asking a question

1. Click Start a new question, or Ask AI about these rankings to ask about what's on screen.
2. Ask about your content, traffic, members, or earnings in your own words.
3. The relevant data is selected for you, and the answer is saved along with the evidence it used.
4. Use Ask a follow-up to dig further into the same thread.

Not sure where to start? The page offers suggested questions and more questions you can ask.

Your saved questions

Every answer is kept, so Insights becomes a record of what you've learned rather than something you have to redo. You can search your questions and answers to find an earlier one.

Each saved answer includes its evidence and the referenced content — so you can see exactly which scenes and figures the answer came from, instead of taking it on trust.

Where the numbers come from

Two different sources feed these reports:

• Member activity — your site's own database.
• Viewing activity — your connected traffic sources.

If you see "This measurement is not connected," that data source isn't set up for your site, so that particular measure has nothing to report. And if a measure shows no activity, try a wider date range or a different measure — historical activity may exist outside the period you picked.

Getting value from it

• Ask about patterns rather than totals — "which categories do my longest-staying members watch most?" tells you more than a view count.
• Check rankings before planning your next shoot; your audience's favourites are rarely the ones you'd guess.
• Revisit saved answers after a few months to see whether what you learned still holds.